As a side note, there is a fascinating background to Youth Sense Cream your Hugo Boss company began. It was started in 1923 in Stuttgart, Germany by Hugo Boss and the company was damaged by the depression that hit Germany just before World War II. After going into insolvency, Hugo Boss restarted his business which led on in becoming such a massive hit. How? By making and supplying uniforms to the German SS guards, the SA as well as the Hitler Youth organization. A controversial start for a provider that would go on to be because one of the world's principal fashion styles.