Creating good UX design has a lot in common with telling a good story. Having obtained a degree in Business Journalism and Media Production, I have managed to find valuable work experience in these fields, and have successfully completed the UX/UI design course. I am proficient in Figma, designing landing pages and mobile interfaces, the fundamentals of UX, visual design, interaction design, UX research, and prototyping. Thanks to my experience and background in content management and creation I also became competent in engaging and informative copywriting, editing, communication and structuring information to match user needs. My professional interests and hobbies include cognitive psychology and neuroscience, filmmaking, art and creative writing, marketing, motion design and immersive technologies.

Kalina Valcheva

Creating good UX design has a lot in common with telling a good story. Having obtained a degree in Business Journalism and Media Production, I have managed to find valuable work experience in these fields, and have successfully completed the UX/UI design course. I am proficient in Figma, designing landing pages and mobile interfaces, the fundamentals of UX, visual design, interaction design, UX research, and prototyping. Thanks to my experience and background in content management and creation I also became competent in engaging and informative copywriting, editing, communication and structuring information to match user needs. My professional interests and hobbies include cognitive psychology and neuroscience, filmmaking, art and creative writing, marketing, motion design and immersive technologies.

Available to hire
credit-card $260 per day ($32.5 per hour)

Creating good UX design has a lot in common with telling a good story. Having obtained a degree in Business Journalism and Media Production, I have managed to find valuable work experience in these fields, and have successfully completed the UX/UI design course.

I am proficient in Figma, designing landing pages and mobile interfaces, the fundamentals of UX, visual design, interaction design, UX research, and prototyping. Thanks to my experience and background in content management and creation I also became competent in engaging and informative copywriting, editing, communication and structuring information to match user needs.

My professional interests and hobbies include cognitive psychology and neuroscience, filmmaking, art and creative writing, marketing, motion design and immersive technologies.

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Skills

Fr
Freelance Gig
Pr
Product Design
UI

Experience Level

Freelance Gig
Beginner
Product Design
Beginner
UI
Beginner

Language

English
Fluent
Belarusian
Advanced
Russian
Fluent
Ukrainian
Intermediate
Spanish; Castilian
Beginner
Polish
Intermediate

Education

Trainee UX/UI Designer at IT Academy
March 25, 2022

Industry Experience

Media & Entertainment, Education
    uniE613 IT Junior Hunt
    This team project was carried out over several months. The project grew out of an initial idea to create a joint portfolio project as part of a full-fledged remote cross-functional collaboration between juniors from different countries (from a junior product manager to two UX/UI designers and back-end developers) using an Agile framework. We developed our initial rough idea into a concept of a service aimed at recruiters who are looking for IT specialists by specific criteria (such as hard and soft skills). This service connects HRs and IT job seekers from all over the globe in the best and easiest way possible. In particular, the platform allows users (recruiters) to find a particular candidate and book a 1-on-1 interview with them. #figma #miro #figjam #azurerp
    uniE613 Bulgarian Kitchen: Food Delivery Landing Page
    The food delivery market has grown substantially over the past few years in Europe alone to US$36 billion in 2021. COVID-19 has significantly propelled the industry into the future. However, user experience in this particular area often falls short of people’s expectations. Among common problems that customers face while ordering food online is the complexity of the layout and ordering process. I was the solo UX Designer working on a design concept of a landing page for a small food delivery restaurant selling Bulgarian cuisine to individuals and workplaces (including busy film crews). #illustrator #figma #figjam #photoshop
    uniE613 Travelly: Pocket Guide Mobile App
    The team project was done over 6 weeks. The project grew out of a concrete business idea: to address the main pain points of independent travellers - people who plan their own trips and prefer to travel alone or in small groups (the opposite of mass tourists). This mobile app provides useful information on different sights/places of interest, includes ready-made and carefully selected itineraries made by locals with professional self-guided audio tours, an easy trip planner, textual, visual, and audio directions, a smart scan feature, and the ability to buy tickets to various places of interest inside an app. #illustrator
    uniE613 Clover: a shopping mobile app
    I created these mobile screens on my own as part of a quite complex design challenge. In a relatively short time, I had to come up with **the UX design of an app for shoppers that would make their shopping experience as satisfying as possible.** Working on this design, I waded through a lot of customer complaints and articles, and online discussions, studied the most relevant consumer report, did thorough competitor research in order to understand the main pain points modern shoppers face, and formulated insights based on my findings using the JTBD framework. I’m proud of the overall visual style and particular features, such as a feature allowing shoppers to easily create, edit and share with others shopping lists of products they plan to buy or need to buy regularly. #ui #mobileapplications #figma
    uniE613 Mobile Banking App Concept
    Before creating this shot, I had been thinking a lot about what makes for a good banking app. I analyzed best practices, explored which features people use the most, and conducted small discovery research. I went through several iterations before arriving at this result. For example, I reworked the colours and changed typefaces to make the design more accessible and appealing to users, simplified navigation, getting rid of visual clutter and superfluous components. My goal was to make a simple-to-use, intuitive interface with the elements of gamification and animation. #figma
    uniE613 Airline Website Design Concept
    This shot was created as part of my UX/UI Design traineeship under the guidance of an industry professional. Working on this project, I developed my knowledge of Figma and other design tools and mastered the fundamentals of visual design and prototyping. #figma #graphicdesigner

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