Hi, I’m Kristian from the UK, an X-shaped UX/UI designer with over 20 years of experience in diverse design disciplines. My passion lies in the Web, SEO, and Digital Marketing, with a particular knack for uncovering people’s needs and enhancing their businesses through design. Utilising UX/UI design thinking methodologies, I’ve significantly improved client conversion rates and sales, notably in projects like Hyphen Group (SingSaver), where we saw a leap in conversion rates from 20% to 33%.
Employment and Project Experience
Owner - ZwartifyDesign
October 2023 - Present
Founded my design firm, focusing on innovative UX/UI solutions across various sectors.
UX/UI Project Lead - Rice Alliance and DesignMatch
July 2023 - September 2023
Managed UX/UI projects, collaborating with startups to develop digital assets and marketing materials.
Lead UI Designer - Savvy Design
April 2023 - May 2023
Headed UI design initiatives, focusing on enhancing user interfaces for a better customer experience.
Lead UX Web Designer/Developer - Livescape Asia
August 2022 - November 2022
Directed the redesign and development of websites, improving user experience and boosting sales.
Senior UX/UI Product Designer - Hyphen Group - SE Asia
April 2022 - July 2022
Played a pivotal role in redesigning insurance products, resulting in significant conversion rate improvements.
Senior UX/UI Designer - Admiral Digital - Malaysia
November 2021 - February 2022
Led UX/UI design projects, contributing to strategic digital transformations.
Graphic Designer - Discovery Channel - Singapore
July 2021 - March 2022
Specialised in creating engaging graphics and content for Discovery Channel’s Southeast Asia launch.
Skills
Skills
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