In my role as a lead product designer for YUMBI, I identified a significant issue through Hotjar analytics, revealing users spending excessive time on the app's home screen, often selecting unavailable stores. To understand this behavior, I conducted in-person usability tests using Facebook ads and Mr Tappy for recording. The findings emphasized the impact of information overload on the home screen, aligning with Hick's law. The challenge was reducing cognitive load by displaying only relevant store options. Collaborating with the product owner and lead developer, I addressed 12 user scenarios with a comprehensive flow diagram. User testing also highlighted UI issues, leading to a refined design that included a radio toggle for order type selection. Documenting specifications and collaborating with developers, the implemented solution resulted in a 14.55% decrease in checkout bounce rate and a 3.16% reduction in average time on screen. Notably, the app feedback form recorded fewer complaints, indicating an improved user experience in store selection and order type accuracy. #UXDesigner #ProductDesigner #LeadDesigner #Designer #UserExperience…In my role as a lead product designer for YUMBI, I identified a significant issue through Hotjar analytics, revealing users spending excessive time on the app's home screen, often selecting unavailable stores. To understand this behavior, I conducted in-person usability tests using Facebook ads and Mr Tappy for recording. The findings emphasized the impact of information overload on the home screen, aligning with Hick's law. The challenge was reducing cognitive load by displaying only relevant store options. Collaborating with the product owner and lead developer, I addressed 12 user scenarios with a comprehensive flow diagram. User testing also highlighted UI issues, leading to a refined design that included a radio toggle for order type selection. Documenting specifications and collaborating with developers, the implemented solution resulted in a 14.55% decrease in checkout bounce rate and a 3.16% reduction in average time on screen. Notably, the app feedback form recorded fewer complaints, indicating an improved user experience in store selection and order type accuracy. #UXDesigner #ProductDesigner #LeadDesigner #Designer #UserExperienceWW…