Marley Spoon: Freelance Brand Designer

Brand Designer is needed in New York, United States.

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Client: Marley Spoon

Location: New York, NY

Contract: Temporary

Company Overview:

Marley Spoon is a direct-to-consumer manufacturing business with a waste free supply chain. We deliver top quality fresh ingredients in the exact quantities required with chef-designed easy-to-cook recipes, to thousands of households across the globe. Together we build brands customers love. Currently we operate various brands that are serving households in the US, Europe, and Australia: Marley Spoon, Martha Stewart & Marley Spoon, Dinnerly and ChefGood.

Marley Spoon simplifies weeknight cooking and helps busy people skip the supermarket. But in the end, it’s simple: We started Marley Spoon because we love cooking and we love eating!

Position Overview: Freelance Brand Designer

Contract Period: 3 months

Anticipated Hours Per Week: 20-30 hours

Location: Fully remote

The Designer will report directly to our Brand Project Manager, and work across both our brands: Martha Stewart & Marley Spoon and Dinnerly. You will be responsible for translating creative briefs into exceptional design work that aligns with each of our brand’s positioning for all design needs (printed & online).

Responsibilities:

• Refresh and maintain our brand identity guidelines, ensuring consistent implementation across all marketing materials, including digital platforms, print collateral, packaging, and other touchpoints.
• Collaborate with the marketing and brand team to understand and translate brand strategy into visual concepts and designs that effectively convey our brand values and messaging.
• Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints.
• Translate creative briefs and visual concepts into high caliber design executions across online and offline asset needs, including some packaging design.
• Maintain a thorough understanding of our target audience and their preferences, ensuring that design choices resonate with our customer base.
• Create engaging and visually appealing designs for various marketing campaigns, including social media assets and ads, emails, newsletters, OOH advertisements, Landing Pages, Fliers, Direct Mailers, Packaging needs and more.
• Use feedback and data to continuously improve and iterate on designs, incorporating user insights and best practices.
• Handle multiple projects simultaneously, on time and to a high caliber meeting stakeholder specifications.
• Be a key contributor in creative / brand workshop sessions by participating and contributing innovative design ideas to enhance the brand’s visual identity.
• Conduct research and stay up to date with industry trends to ensure our brand remains relevant and competitive in the market.

Requirements:

• Proven experience (at least 5 years) working as a Brand Designer or in a similar role, preferably within a B2C company.
• Experience with brand design systems, with strong typography, composition and messaging hierarchy.
• Ability to verbalize rationale behind design decisions- data based approach and a strong understanding of how design work can play a key role within performance marketing
• Excellent verbal communication and interpersonal skills: ability to verbalize design knowledge and technical principles in an engaging and tangible way to people from both creative and non-creative backgrounds
• Proficient in Adobe Creative suite, Figma, Google Suite
• Strong portfolio showcasing a range of design projects, including brand identity, marketing collateral, digital assets, and other relevant work.
• Solid understanding of design principles, including typography, color theory, layout, and composition.
• Time management skills and the ability to work on multiple projects simultaneously, meeting deadlines and delivering high-quality work.
• High level of craftsmanship, organization skills and detail-oriented problem solver.
• A pragmatic, flexible, team player, with no-ego
• Background in food media is a plus!