Reformation: Freelance Art Director

Art Director is needed in Los Angeles, United States.

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Client: Reformation

Location: Los Angeles, CA

Contract: Full Time, Freelance

Freelance Art Director

Reformation has an exciting opportunity for a freelance Art Director to contribute to our in-house creative & eCommerce team. We’re looking for someone with an exceptional eye and outstanding skills who will own the creative direction of our highly successful website. The ideal candidate will display a passion and commitment for creating the absolute best images every time for our website with an instinctive understanding on how to make every image effective and engaging on our site.

What You’ll Do:

• Assist the Creative Director for all functions around retail web imagery, including: art direction, image selects, creative concepting, collection concepting, market research, and on-set support.
• Understand the creative and marketing objectives for product photography and web retail images and support the team to deliver against these objectives.
• Maintain absolute accuracy and attention to detail throughout the creative and production process.
• Elevate and evolve the site aesthetic while supporting the overall brand direction.
• Participate in strategy meetings and partner with merchandising and creative teams to translate business strategy into creative concepts and compelling content.
• Develop and maintain style guide reference tools for all functions of retail images, including poses, styling, cropping, retouching and image selects.
• Approaches the selection of retail images as a craft, not a function.

What You’ll Need:

• A minimum of 5-6 years experience as an Art Director for a high volume eCommerce business.
• BA in design, photography, visual arts, digital media or related field.
• Computer literate (Daily usage of a MAC, Global Edit, Adobe Creative Suite, Google Workspace)
• An elevated, fashion-oriented eye for photography, lighting, retouching and artistic vision.
• Displays an understanding of the Reformation brand, our products, customer and sustainable mission.
• Strong communication skills and time management skills; ability to juggle priorities and multiple projects across various time constraints and still meet deadlines.
• Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life.
• Collaborative, inclusive and flexible team member.
• Highly organized with extreme attention to detail.
• Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.