Datamatics Global Services Limited - Web Content Designer - Level 4

Web Designer is needed in Hartford, United States.

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Client: Datamatics Global Services Limited

Contract: Full Time, Temporary, Contractor

Job Title: Web Content Designer - Level 4

Location: Hartford, CT – 06103 (100% remote position)

Duration: 12 Months (possible extension)

Job Team: CTDS Content Developer

Description:

• The State of Connecticut is embarking upon a digital transformation to uplift the lives and well-being of our residents, businesses, and employees.
• Our goal is to improve access to our programs and services, making interaction with government easier.
• When you join the Connecticut Digital Service, you’ll be part of a team creating simple experiences personalized for everyone.
• If you enjoy solving complex problems with a curious, supportive, high-performing team, then the State of Connecticut is the place for you.

Skills:

• Digital Mastery: You create high-impact web experiences that change people’s lives.
• Solution Focused: You easily see problems in everyday processes and seek ways to solve them.
• Data Aware: You know how to use data and user feedback to radically improve content.
• Customer-Centric: You understand high-level UX and how to design digital journeys for real people.
• Info Junkie: You stay on top of industry news and the latest best practices for your skillsets.
• Highly Organized: You understand project planning, agile methodology, and delivering on deadlines.
• Service-Oriented: You are passionate about public service and improving experiences for citizens.
• Web Content Management Systems: Knowledge of Content Management Systems.
• Bachelor’s Degree: Bachelor’s Degree in Communications, Marketing, English, Journalism, or Related Field.
• Content Marketing; Salesforce; SEO & Analytics; Sitecore; Writing & Editing Skills; Communication Skills Both Verbal & Written.

About the Role:

• The Content Developer will work closely with our cross-functional project team focused in building and improving the State of Connecticut’s digital government services.
• The Content Developer will support the mission by assessing customer needs and creating content for websites, knowledgebase hubs, chatbots, and digital applications.
• An ideal candidate should know content inside and out – how to structure it, how to write it, how to use it in UX design, and how to track it.
• You must be an expert copywriter, but you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.
• You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs.
• In addition, the candidate should show a command of content analysis, as well as creating mobile-first experiences and working across teams.

Experiences Required for This Role:

• **Content Development – At Least 3 Years of Measurable Experience:**Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications.
• Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design.
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content.
• Aligning content with business goals, stakeholder objectives, and user needs; inventorying and auditing of content on a local or enterprise level.
• Copywriting – a high proficiency in writing for real people and motivating them to action.
• Conducting in-depth research on industry-related topics to develop original content and optimize current content.
• Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns.
• Editing content and proofreading material for errors and inconsistencies.
• **SEO & Analytics – At Least 3 Years of Experience:**Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content.
• Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives.
• Developing high-impact KPIs and tracking the measurable success of content.
• Using customer research and site analytics to prove that content is meeting user needs.
• **Content Optimization & Governance – At Least 3 Years of Experience:**Defining customers’ needs and identifying content gaps that prevent satisfactory digital experiences.
• Optimizing and categorizing content to align with a service-oriented information architecture.
• Working with subject matter experts to write clear text in plain language that achieves defined goals.
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines.
• Structuring content in ways that customers are used to, and knowing the difference between features and benefits.
• Setting up governance models that support the maintenance of content after publishing.

Knowledge, Skills, & Ability:

• **Content Development:**Knowledge of Sitecore or a comparable CMS; expert copywriting and editing skills.
• Content marketing; SEO and analytics; effective communication skills; high emotional intelligence.
• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira).
• **Performance in Complex Situations:**Ability to distill complex concepts into simple ideas; comfort in suggesting better strategies or pointing out risks in current development efforts.
• Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools.
• Dependable, organized, and equally able to work independently as well as in cross-functional team environments.
• **Team Player:**Supporting teammates’ skills and behaviors through development and delivery.
• Communication and collaboration with multiple departments and stakeholders.
• Creative and analytical thinking with strong problem-solving skills; ability to maintain strict confidentiality.
• Judgment in dealing effectively and diplomatically with government staff.

Preferred Skills & Qualifications:

• Highly proficient in Sitecore; Bachelor’s degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field.
• 3 years of website content development work for a company or institution in a full-time role with defined project-driven goals.
• Experience with chatbots, search consoles, and helpdesk services; proficiency with content tools, especially development, inventory/auditing, and SEO tools.
• A portfolio of published online content; industry certification in a field-related discipline.
• 1 year of experience using customer relationship management platforms such as Salesforce.
• 1 year of experience using Google Analytics (preferable GA4); 1 year of experience using data dashboard software like Power BI.
• **Administrative Considerations:**The Content Developer will work as part of an enterprise digital service team.
• They will work iteratively on multiple website projects using agile sprints.
• Work will be assigned based on items in the product backlog associated with Website Improvements.
• These tasks may be adjusted, reduced, or expanded as the project progresses through various phases.
• The contract employee shall be expected to maintain and provide written documentation on any work performed in conjunction with this engagement.

Job Types: Full-time, Contract, Temporary

Salary: Up to $77.00 per hour

Schedule:

8 hour shift

Day shift

Monday to Friday

Education: Bachelor’s (Preferred)

Work Location: Remote