TargetCW: Content Marketing Manager
Digital Marketer
đź’° Negotiable
đź“Ť San Francisco, United States
Twine Jobs
Based in Manchester, United Kingdom
Last online 3 days ago
Digital Marketer is needed in San Francisco, United States.
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Client: TargetCW
Location: San Francisco, United States
Contract: Contractor
Pay rate: $55-$70/hour
6-month assignment with possibilty for extension
Responsibilities:
- Conceptualize and define content marketing projects that reflect our goals, campaign themes, and target personas
- Develop project briefs, messaging, and detailed outlines for content assets
- Lead content production of data reports, eBooks, short-form visuals, videos, blog posts, and webpages
- Partner with product marketing, demand generation, customer marketing, sales and creative to drive alignment on content topics and content-driven campaigns
- Review and edit all content to ensure is consistent with Coursera’s messaging, style, voice, and tone
- Support quarterly editorial calendar planning for content marketing
- Flex from editor to writer by reviewing all content deliverables and authoring content as needed
Basic Qualifications:
- 5+ years experience in content marketing, preferably for enterprise tech, higher ed or government
- Experience in developing and executing on content outlines and project briefs
- Demonstrated history of producing a variety of content such as eBooks, data reports, videos, webpages
- Background in writing, editing or communication
- Experience handling multiple projects at once and driving alignment across marketing disciplines, sales, and brand & creative
- Organizational skills and great attention to detail
Preferred Qualifications:
- Bachelor’s Degree in English, Communication, Journalism, or equivalent field
- Strategic, metrics-driven mindset with a passion for the art and science of content marketing
- Ability to analyze raw data and synthesize into compelling insights
- Conversant in Salesforce reporting and Marketo
- A demonstrable understanding of the evolving edtech landscape and the future of learning
- Experience writing for B2B
Posted 9 months ago
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