Outside Online: Social Media Strategist (Temp)

Social Media Freelancer is needed in Boulder, United States.

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Client: Outside Online

Location: Boulder, United States

Contract: Temporary

OUR TRUE NORTH

Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.

Job Description

Outside, Inc. is looking for a temporary, part-time Social Media Specialist to help with social media posting, creative and execution across multiple channels in our Adventure group, including Outside, GetOutside and GearOutside. The assignment is 20-30 hours per week through the end of 2023, with potential to convert to a more permanent, full-time employee in 2024. This position is responsible for daily posting on Outside’s Instagram channels as well as TikTok and some Facebook. You’ll work with our editorial and audience development teams to understand the content strategy and social strategy, then create and post a variety of content designed to drive traffic and grow our audiences. You’ll engage with our communities, as well as with athletes and influencers in the outdoor world to ensure that our social channels are the leading communities in the outdoor world.

Responsibilities:

• Be posting multiple times daily on social media channels to support editorial and content marketing goals.
• Bring creative social content ideas to the team and continually push for new ways to engage our audiences on social media.
• Understand and differentiate between brands, and create strategies to drive positive audience engagement and feedback for each.
• Create social videos with athletes, editors, and personalities.
• Attend editorial meetings and understand the calendar, brand priorities, and voice.
• Become an expert in the Sprout Social platform, understanding how to create, post, measure, and monitor posts.
• Exhibit the ability to solve problems and take responsibility for outcomes.
• Engage with our community in comments and online discussions.

Within 3 months, you will:

• Understand company social media KPIs and know how we are tracking toward them.
• Be involved in the reporting and the social scorecard, ensuring timely, accurate data with useful analysis.
• Work to build longer-term social strategies that will deliver audience growth and engagement.
• Work with other departments and brands at Outside to build cross-functional social media content campaigns that promote cycling group initiatives.

Preferred Qualifications:

• 2+ Years of experience in social media, preferably in the publishing industry.
• Fluency in trends on social platforms (Instagram, Facebook, TikTok, X) and passion about utilizing and optimizing their features.
• An interest in running social media campaigns across multiple channels.
• Ability to edit social-first, short-form video, create social content like Stories and TikTok.
• Enthusiasm for outdoor recreation is a plus.

We are unable to sponsor or transfer a work Visa for this position.

Entirely remote jobs that could be performed in Colorado: Employees can expect to be paid an hourly rate between $21.63 to $24.04 per hour.