Gamma : Brand Manager (12 Month FTC)

Brand Designer is needed in Manchester, United Kingdom.

Client: Gamma

Location: Manchester, UK

Contract: Contractor

Main purpose of role:

This role will be the guardian and champion of all the Gamma group brands and brand assets, ensuring consistency, quality and authentic representation across all media.

Key skills and responsibilities:

• Managing the rebranding of several acquisitions to the Gamma brand
• Working closely with the content team on brand communications
• Working with team members across the company to deliver on values
• Providing leadership and guidance in branding

Problem solving:

Good degree of problem solving required in this role – where we have certain hurdles such as rebranding acquired companies who have built up local brand recognition – rebranding sensitively and with incrementally better outcomes for all.

Decision making:

• Translation of brand guidelines, archetype, and differentiation into visual ways to represent the brand
• Developing new and refreshed templates, logo/icon usage, deciding on the best ways to represent the Gamma brands
• Development of brand identities for product portfolio and routes to market
• Identifying and managing all brand assets, including the brand portal

Innovation:

Working closely with the Senior Brand Executive and all other relevant stakeholders to constantly evolve the brand and creatively grow an audience of admirers with a bold, confident, and unapologetic brand approach.

Communication:

• Group marketing – providing templates, artwork, and visual assets to support campaigns
• ExCo – supporting the exec committee in presentation material, video content, and other assets
• Working with the IT department to update email signatures with brand assets
• Finance – managing suppliers, tracking spend vs budget and ROI
• Sales operations – developing relationships for lead distribution, data hygiene, and ROI
• Managing, mentoring, and growing the existing team
• Working with Internal Comms to ensure a consistent ‘one Gamma’ voice

Interpersonal:

Building good working relationships, excellent written and verbal communication, confidence in communicating with senior leadership, ability to communicate complex issues in an easy-to-understand manner.

Financial:

Working closely with finance and procurement to manage suppliers, understand and track spend vs budget and ROI of expenditure.

Key relationships:

• Group Marketing Leadership
• All marketing departments
• Immediate digital and marketing operations team
• IT Operations
• Sales operations
• Suppliers
• Agencies