University of Kansas : Social Media Marketing Analyst

Digital Marketer is needed in Kansas City, United States.

Client: University of Kansas

Location: Lawrence, United States

Contract: Temporary

Position Overview

The University of Kansas School of Business Entrepreneurship Program has coordinated with Do Me a Solid (DMS) to provide a business student internship opportunity as a Social Media Marketing Analyst.

The Social Media Marketing Analyst position is an opportunity to work with an early-stage start-up in establishing their brand awareness across social media platforms and generating their customer acquisition engine. The ideal candidate will have strong knowledge of and interest in the Creator marketing, Social media, and Digital marketing.

This is a part-time position, averaging 8-10 hours per week, until a minimum of 120 hours is achieved. This position may be extended through the end of the spring 2024 semester if parties are in agreement. Due to the collaborative position, the marketing analyst position will be hybrid and will report to the both the Director of Entrepreneurship Co-Curricular Programs at the University of Kansas School of Business and the Do Me a Solid CEO. This position is contingent on funding.

About Do Me A Solid

Our mission at Do Me a Solid (DMS) is to create a Win-Win-Win outcome for Creators, Shoppers and Brands in the global Influencer Marketing space.

Our DMS Extension helps Creators boost the earnings from their brand partnerships. It reminds the followers of a Creator about the promo code their Creator carries when the followers are about to pay. The Shopper saves money; the Creator makes money. Win-Win.

We are a U.S-based early-stage start-up with a small team of Creators, Engineers, Marketers and Designers, scattered across New York, Los Angeles, Seattle, Houston, Lagos, Madrid and Oslo.

Our success thus far has been predicated upon on our set of values:

• Integrity- The Creators trust us with their followers- their source of livelihood. We must show the utmost integrity in how we conduct our business with them. If we can’t honor our word within the team then we can’t possibly honor our word to our customers.
• Humility- Our team boasts quite a few highly intelligent and accomplished people individuals. Yet we have maintained a kind and supportive environment. This is because of our strict stance against arrogance. We let our work speak for itself.
• Ownership- We encounter the unknown on a daily basis. Our people are able to quickly admit when they don’t know something, seek help immediately- within and outside of the team- or go learn what is necessary to accomplish the work. They take responsibility for their work.
• Empathy- The better we are at understanding the customer’s pain, the better equipped we are at building a solution that effectively addresses said problem. Empathy is critical to our work and is required by every member of the team.

Job Description

The Social Media Marketing Analyst Intern will work with the marketing team to:

• Establish the DMS brand across the web and social media platforms.
• Generate the customer acquisition engine- a community of Creators aligned with this mission.

Specific tasks include but are not limited to:

• Develop and share short-form content across our social media platforms (Tiktok, Instagram, Youtube shorts).
• Generate and promote thought-leadership through our brand focused channels- LinkedIn and X (formerly Twitter).
• Work with our Content Creators to develop and implement new campaign ideas.
• Write content for specific key terms we want DMS to rank for naturally.

Primary metrics of success in the role are the increased number of new social media followers/subscribers and the Creators added to the community.

Required Qualifications

• Must be a KU student enrolled in at least 6 credit hours.
• Basic knowledge of social media and the Creator economy, as both a consumer and producer of content.
• Demonstrated evidence of coachability, time management, and/or self-leadership skills based on application materials.
• Demonstrated evidence of creativity, based on application materials.
• Evidence of strong communication skills.
• During the semester term of the appointment, the KU student hourly must be enrolled in no fewer than 6 credit hours. For summer periods the student hourly must: 1) have been enrolled in no less than 6 hours in the past spring semester or 2) be pre-enrolled in upcoming fall semester in no less than 6 hours or 3) be enrolled in summer session or 4) be admitted to study in the upcoming fall semester. Student Hourlies may be undergraduate or graduate students.

Preferred Qualifications

• Experience collaborating with teams remotely.
• Experience with design software.
• Standard video editing skills.
• Experience with SEO - Google Analytics.

Additional Candidate Instructions

A complete application requires:

• On-line application
• Current resume
• A cover letter
• Media kit or samples or prior work (as applicable)

Advertised Salary Range

$10 - $14/hr, depending on experience

Work Schedule

Flexible, approximately 8 - 10 hours per week.

Anticipated Start Date

Monday November 6, 2023

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Posting Information

• Posting ID: 26479BR
• Department: Business
• Primary Campus: University of Kansas Lawrence Campus
• Reg/Temp: Temporary
• Employee Class: S-Student