Northwestern University : Social Media Coordinator

Social Media Freelancer is needed in Chicago, United States.

Client: Northwestern University

Location: Chicago, United States

Contract: Temporary

Job DescriptionAbout us

The Institute for Sexual and Gender Minority Health and Wellbeing (ISGMH) at Northwestern University was created in 2015 to be a leader in research that improves the health and wellbeing of the sexual and gender minority (SGM) community and foster understanding of the development and experience of SGM people. The institute provides unique opportunities for high-level research and training for the next generation of SGM scholars, and it utilizes innovative modalities to disseminate knowledge widely to the SGM community, the public at large, scholars, service providers, educators, and policymakers.

Objectives of this role:

• Monitor analytics and metrics to gauge success of social media posts and ad campaigns
• Research social media trends and hashtags that relate to our target audience’s interests
• Create a social media content calendar for various channels, planning and scheduling posts in advance
• Build capacity within study team to maintain social media calendar
• Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement

Responsibilities:

• Create, manage, and publish original and high-quality content across various social media platforms
• Analyze data and metrics to create campaign reports on web traffic, user engagement, and ROI
• Manage all company social media accounts to ensure relevant, up-to-date content
• Collaborate with study leadership to identify marketing priorities

Skills and qualifications:

• Familiarity with social media platforms such as TikTok, Facebook, Instagram, and Twitter
• Understanding of web traffic metrics/analytics
• Excellent analytical skills
• Strong verbal and written communication skills

Preferred qualifications:

• A bachelor’s (or equivalent) degree in marketing or a related field
• Hands-on experience using social media to build brand awareness, ideally within an academic research environment
• Ability to identify preferences of young LGBTQ+ populations and create tailored content
• Experience with graphic design, photo editing, and publishing

Job Type: Temporary

Expected hours: 10 – 30 per week

Benefits:

• Flexible schedule

Experience level: 2 years

Schedule: Day shift

Ability to Commute: Chicago, IL 60613 (Preferred)

Work Location: In person