Topps Tiles : Digital Manager - 12m FTC

Digital Marketer is needed in Leicester, United Kingdom.

Client: Topps Tiles

Location: Leicester, United Kingdom

Contract: Other, Full Time

We are currently looking for a Digital Manager to join the Topps Group working within our Tile Warehouse brand! The Digital Manager will be responsible for overseeing day-to-day marketing operations, designing and implementing marketing campaigns, managing social media marketing and lead generation, utilizing web analytics to assess marketing effectiveness, and collaborating with other departments to ensure that marketing strategies align with the company’s objectives.

This role is offered on a 12m FTC and the ideal candidate will be dynamic, proactive, and adept at autonomously handling a diverse set of responsibilities. This role presents a great chance for an individual with substantial experience to play a pivotal part in a progressive company!

What you’ll do

• Manage the day-to-day operations of our website, ensuring smooth functionality, timely updates, and resolving any technical issues that may arise.
• Optimize the website for conversion rates and provide a seamless user experience, focusing on improving user engagement and retention.
• Develop and implement comprehensive SEO strategies, both technical and semantic, to enhance organic search rankings, increase website visibility, and drive targeted traffic.
• Map lead flows from entry points into the correct follow-up streams, utilizing effective lead nurturing techniques to maximize conversions and sales opportunities.
• Maintain a strong viewpoint on UX/UI, ensuring the website design and layout align with industry best practices and user expectations.
• Monitor analytics tracking from multiple platforms, such as Google Analytics, Google Tag Manager, and other relevant tools, ensuring accurate data collection and analysis.
• Interpret and analyse data collected from various sources, including website analytics, user behaviour, and campaign performance, to derive actionable insights and make data-informed decisions.
• Continuously monitor website performance metrics, generate reports, and provide recommendations for improvements to achieve key performance indicators (KPIs).

Key Experience Needed

• Proven experience in website management and optimization, preferably in a marketing environment.
• Extensive knowledge of SEO techniques and best practices, with a track record of successfully improving organic search rankings and website visibility.
• Strong proficiency Web development/UX/E Commerce/Content Management Experience in interpreting and analysing website and campaign data, deriving actionable insights, and implementing data-driven strategies.
• Excellent analytical and problem-solving skills, with the ability to gather and interpret data to make informed decisions.
• Strong project management and organizational abilities, with the capacity to handle multiple tasks and meet deadlines in a fast-paced environment.
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders including external agencies.
• Experience leading an operational team (Order fulfillment and customer service) would be advantageous.

In a culture where hard work is recognised and great results are rewarded, you can look forward to a company bonus that will give you a share of our success. Then there’s a generous staff discount, a Share Save scheme, pension and life assurance, a holiday allowance that increases with length of service and a wide range of other benefits. Plus flexible working, free on-site parking, generous discounts on products and services and more. A lot more. We’re committed to promoting talent from within too, which means you’ll be well-supported to build a rewarding career with an individual development plan and lots of training on offer.