Arla Foods Limited : Senior Commercial Brand Manager - Starbucks UK (12 months FTC)

Brand Designer is needed in Leeds, United Kingdom.

Client: Arla Foods Limited

Location: West Yorkshire, UK

Contract: Full Time

Job DescriptionSenior Commercial Manager – Starbucks (UK)

Are you a gifted marketing and sales professional who can set the direction and execute our Milk-Based Beverages (MBB) ambition in the UK. Arla Foods is looking for an entrepreneurial and independent Senior Commercial Manager who plans and executes our ambitious ready-to-drink (RTD) strategy for the iconic brand Starbucks® in UK.

Overview

In this role you will report to the MBB Commercial Director (Europe) and be based at our UK head office in Leeds where you will also work closely with colleagues in the UK marketing and sales teams as well as Global colleagues in Denmark. As Senior Commercial Manager, you will be responsible for trade and commercial marketing for Starbucks® RTD products in UK and actively contribute to the global strategy while driving implementation of new initiatives, including focusing on new propositions, products and channels.

Key responsibilities

As Senior Commercial Manager, you will be operationally responsible for business development and business execution as well as creating strong 4P strategies to drive future growth. Being the P&L owner of your business area, your key responsibilities include:

• Leading the annual business plan in accordance to market, category and brand strategy/KPIs
• Owning channel strategy development as well as placement strategy in stores across channels (retail, convenience, on-trade, etc.)
• Ensuring effective use of investments and identifying opportunities to enhance investment and promotion effectiveness. This includes sole ownership of local brand marketing budget
• Leadership of one direct report, a brand manager, who is responsible for the development and execution of brand campaigns in collaboration with Global team and external agencies

Your profile

You have an open, positive and commercially-driven mindset with a desire to “get things done”. You are self-driven with a strong growth mindset and enjoy working in a fast-paced and constantly changing environment. Your level of drive is far above average, and your problem solving skills enable you to challenge status quo and deliver ambitious solutions.

At the same time, you are able to create and develop positive relationships with people while also speaking up and challenging when the need arises. As a team player, you get your energy from engaging with a broad group of stakeholders in order to drive excellence in execution.

Skills and experience

The successful candidate will have experience working within a similar commercially focused marketing, category or sales role within FMCG and will able to translate consumer, channel, customer and business needs into strategy, proposition and concrete business results. You are familiar with entire marketing process and ideally have had hands-on commercial experience either in the roles of sales, trade marketing or marketing. You also have the know-how to operate in a matrix set-up and a good understanding of the full value chain. Ability to deep-dive into performance, drive growth and partner with Sales & Marketing to win are essential. Experiences with Beverages and Impulse categories will be seen as an advantage.

Application and contact

The closing date for applications is Tuesday 28th November 2023

For more information please contact Rachel McDaid, Senior Talent Partner

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?