I’m an award-winning User Experience Designer, Strategist and Leader who is, unusually, equally comfortable as an individual contributor, player-coach, or full-time leader. My focus has always been on the successful balance of commercial, client and team needs to deliver great user-centred experiences. I have both client and agency-side experience across various industry verticals and complex challenges ranging from B2B SaaS and employee portal solutions, to award-winning B2C apps, applications, websites and Design Systems, to eCommerce, Financial Services, Healthcare, Government, and others. Additionally, the breadth and depth of my experience and skill set (User Experience Design to Product Design, Interaction Design, Service Design, Content Strategy, User Research and Usability to Experience Strategy) allows me to bring different capabilities to the fore as projects need. Thus, I can deliver against a wide range of needs from Individual Contributor roles to providing creative direction for a strategic design programme for multiple business units. --- **Employment and project experience** KPMG Design Principal / Sr. Manager 05/2021 – Current Order from Chaos Experience Director 12/2010 – 05/2021 Order from Chaos is my personal service consultancy business. I've worked on or led a wide variety of award-winning products, projects, and services ranging from consumer-facing apps and multi/omnichannel websites to B2B applications to employee-facing solutions. Additionally, this experience has occurred across a broad range of industries – e.g., Financial Services, Healthcare, Government, Energy, Retail, etc. Nordea Experience Design Director / Product Manager 08/2017 – 02/2020 EMC Consulting Director of User Experience 04/2012 – 03/2013 Grand Union Director of User Experience 06/2008 – 09/2010

rfein

I’m an award-winning User Experience Designer, Strategist and Leader who is, unusually, equally comfortable as an individual contributor, player-coach, or full-time leader. My focus has always been on the successful balance of commercial, client and team needs to deliver great user-centred experiences. I have both client and agency-side experience across various industry verticals and complex challenges ranging from B2B SaaS and employee portal solutions, to award-winning B2C apps, applications, websites and Design Systems, to eCommerce, Financial Services, Healthcare, Government, and others. Additionally, the breadth and depth of my experience and skill set (User Experience Design to Product Design, Interaction Design, Service Design, Content Strategy, User Research and Usability to Experience Strategy) allows me to bring different capabilities to the fore as projects need. Thus, I can deliver against a wide range of needs from Individual Contributor roles to providing creative direction for a strategic design programme for multiple business units. --- **Employment and project experience** KPMG Design Principal / Sr. Manager 05/2021 – Current Order from Chaos Experience Director 12/2010 – 05/2021 Order from Chaos is my personal service consultancy business. I've worked on or led a wide variety of award-winning products, projects, and services ranging from consumer-facing apps and multi/omnichannel websites to B2B applications to employee-facing solutions. Additionally, this experience has occurred across a broad range of industries – e.g., Financial Services, Healthcare, Government, Energy, Retail, etc. Nordea Experience Design Director / Product Manager 08/2017 – 02/2020 EMC Consulting Director of User Experience 04/2012 – 03/2013 Grand Union Director of User Experience 06/2008 – 09/2010

Available to hire
credit-card £450 per day (£56.25 per hour)

I’m an award-winning User Experience Designer, Strategist and Leader who is, unusually, equally comfortable as an individual contributor, player-coach, or full-time leader. My focus has always been on the successful balance of commercial, client and team needs to deliver great user-centred experiences.

I have both client and agency-side experience across various industry verticals and complex challenges ranging from B2B SaaS and employee portal solutions, to award-winning B2C apps, applications, websites and Design Systems, to eCommerce, Financial Services, Healthcare, Government, and others.

Additionally, the breadth and depth of my experience and skill set (User Experience Design to Product Design, Interaction Design, Service Design, Content Strategy, User Research and Usability to Experience Strategy) allows me to bring different capabilities to the fore as projects need. Thus, I can deliver against a wide range of needs from Individual Contributor roles to providing creative direction for a strategic design programme for multiple business units.


Employment and project experience

KPMG Design Principal / Sr. Manager
05/2021 – Current

Order from Chaos Experience Director
12/2010 – 05/2021
Order from Chaos is my personal service consultancy business. I’ve worked on or led a wide variety of award-winning products, projects, and services ranging from consumer-facing apps and multi/omnichannel websites to B2B applications to employee-facing solutions. Additionally, this experience has occurred across a broad range of industries – e.g., Financial Services, Healthcare, Government, Energy, Retail, etc.

Nordea Experience Design Director / Product Manager
08/2017 – 02/2020

EMC Consulting Director of User Experience
04/2012 – 03/2013

Grand Union Director of User Experience
06/2008 – 09/2010

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Skills

Fr
Freelance Gig
Pr
Product Design
Mi
Microsoft Excel
Mi
Microsoft Office
Mi
Microsoft Powerpoint
See more

Experience Level

Freelance Gig
Expert
Product Design
Expert
Microsoft Excel
Expert
Microsoft Office
Expert
Microsoft Powerpoint
Expert
Microsoft Word
Expert
App Design
Expert
Web Design
Expert
Figma
Expert
Pitch Writing
Expert
WhatsApp
Expert
LinkedIn
Expert
SaaS
Expert
Prototype
Intermediate
Google Drive
Intermediate
Dropbox
Intermediate
Jira
Intermediate
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Language

English
Fluent

Education

AbD (All but Dissertation, PhD) at University of Michigan, Ann Arbor
June 1, 1994
M.S, Cognitive Psychology at University of Michigan, Ann Arbor
June 1, 1992
B.A. Psychology at University of California, San Diego
September 1, 1989

Qualifications

Best-performing company in the digital product experience
September 1, 2019
2019 Digital Leaders in Sweden (Bearing Point)
Grand Prix –Services (Winner): Nordea Mobile: Delight and Empower (Mobile App and Design Language)
September 1, 2020 - September 1, 2020
The Grand One 2020
o First Place for Best User Experience: Nordea Mobile: Delight and Empower (Mobile App and Design Language)
September 1, 2020
The Grand One 2020
AA Insurance overall achieved 86%, AA insurance homepage, navigation, Product pages, each achieved the maximum of 100%
January 1, 2016 - January 1, 2016
2016 Google’s Mobile Site Review of Finance websites:
Ultimate Experience, Europe 2016
January 1, 2016
Sitecore Experience Awards for 2016:
Best rebrand of a digital property (Bronze)
January 1, 2017
Transform Awards Europe for 2017
Best rebrand of a digital property (Gold)
January 1, 2015
Transform Awards Asia Pacific 2015
Best Creative Strategy (Silver)
January 1, 2015
Transform Awards Asia Pacific 2015

Industry Experience

Computers & Electronics, Consumer Goods, Energy & Utilities, Financial Services, Government, Healthcare, Manufacturing, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Other

Skills

Fr
Freelance Gig
Pr
Product Design
Mi
Microsoft Excel
Mi
Microsoft Office
Mi
Microsoft Powerpoint
See more

Experience Level

Freelance Gig
Expert
Product Design
Expert
Microsoft Excel
Expert
Microsoft Office
Expert
Microsoft Powerpoint
Expert
Microsoft Word
Expert
App Design
Expert
Web Design
Expert
Figma
Expert
Pitch Writing
Expert
WhatsApp
Expert
LinkedIn
Expert
SaaS
Expert
Prototype
Intermediate
Google Drive
Intermediate
Dropbox
Intermediate
Jira
Intermediate
See more