I’m a multi-disciplinary designer passionate about creating conceptual projects for global brands, tech companies, and small businesses. Obsessed with cultural trends, my work provides your company with tangible designs to stand out in the cultural narrative. I aspire to inspire, beautify, and connect the world of business through my work every day. Whether it’s finding alignment in yoga class or enjoying art at the Whitney, I can’t help but marvel at design everywhere in my life. Music, art, poetry, even plants and trees weave heart, purpose, and results. From global to local brands, my obsession with cultural trends and discourse translates to impeccable brand deliverables for your company. Where the meticulous meets big picture, you’ll find me - Serra Semi. I’m ready for our collaboration to have an impact on the world. Are you?…I’m a multi-disciplinary designer passionate about creating conceptual projects for global brands, tech companies, and small businesses. Obsessed with cultural trends, my work provides your company with tangible designs to stand out in the cultural narrative. I aspire to inspire, beautify, and connect the world of business through my work every day. Whether it’s finding alignment in yoga class or enjoying art at the Whitney, I can’t help but marvel at design everywhere in my life. Music, art, poetry, even plants and trees weave heart, purpose, and results. From global to local brands, my obsession with cultural trends and discourse translates to impeccable brand deliverables for your company. Where the meticulous meets big picture, you’ll find me - Serra Semi. I’m ready for our collaboration to have an impact on the world. Are you?WWW…
I’m a multi-disciplinary designer passionate about creating conceptual projects for global brands, tech companies, and small businesses. Obsessed with cultural trends, my work provides your company with tangible designs to stand out in the cultural narrative. I aspire to inspire, beautify, and connect the world of business through my work every day. Whether it’s finding alignment in yoga class or enjoying art at the Whitney, I can’t help but marvel at design everywhere in my life. Music, art, poetry, even plants and trees weave heart, purpose, and results. From global to local brands, my obsession with cultural trends and discourse translates to impeccable brand deliverables for your company. Where the meticulous meets big picture, you’ll find me - Serra Semi. I’m ready for our collaboration to have an impact on the world. Are you?…I’m a multi-disciplinary designer passionate about creating conceptual projects for global brands, tech companies, and small businesses. Obsessed with cultural trends, my work provides your company with tangible designs to stand out in the cultural narrative. I aspire to inspire, beautify, and connect the world of business through my work every day. Whether it’s finding alignment in yoga class or enjoying art at the Whitney, I can’t help but marvel at design everywhere in my life. Music, art, poetry, even plants and trees weave heart, purpose, and results. From global to local brands, my obsession with cultural trends and discourse translates to impeccable brand deliverables for your company. Where the meticulous meets big picture, you’ll find me - Serra Semi. I’m ready for our collaboration to have an impact on the world. Are you?WWWW…
Available to hire
$800 per day ($100 per hour)
I’m a multi-disciplinary designer passionate about creating conceptual projects for global brands, tech companies, and small businesses. Obsessed with cultural trends, my work provides your company with tangible designs to stand out in the cultural narrative. I aspire to inspire, beautify, and connect the world of business through my work every day.
Whether it’s finding alignment in yoga class or enjoying art at the Whitney, I can’t help but marvel at design everywhere in my life. Music, art, poetry, even plants and trees weave heart, purpose, and results.
From global to local brands, my obsession with cultural trends and discourse translates to impeccable brand deliverables for your company. Where the meticulous meets big picture, you’ll find me - Serra Semi.
I’m ready for our collaboration to have an impact on the world. Are you?
Skills
See more
Experience Level
Instagram
Expert
Collage Illustration
Expert
Dropbox
Expert
Email Marketing
Expert
Facebook
Expert
Social Media Design
Expert
GIF
Expert
Presentation Design
Expert
Infographic
Expert
UI
Expert
Letterhead
Expert
Poster
Expert
Logo
Expert
Magazine
Expert
Postcard
Expert
Pitch Deck
Expert
Photo
Expert
Catalogue
Expert
Canva
Expert
Adobe Illustrator
Expert
Adobe InDesign
Expert
Business Card
Expert
Brochure
Expert
Branding
Expert
Banner
Expert
adobe acrobat pro
Expert
Artwork
Expert
Web Design
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
Figma
Expert
WiX
Expert
Copywriting
Expert
Invision
Expert
Prototype
Expert
Mailchimp
Expert
Adobe Audition
Expert
Adobe After Effects
Expert
Squarespace
Expert
WordPress
Expert
Product Design
Expert
Promo Video
Expert
Adobe Spark
Expert
Adobe Lightroom
Expert
Facebook Ads
Expert
Illustration
Expert
Greetings Card
Expert
Email Design
Expert
Editorial Illustration
Expert
App Design
Expert
Monday
Expert
Procreate
Expert
Medical Illustration
Intermediate
Watercolour Illustration
Intermediate
Motion Graphic
Intermediate
Lettering
Intermediate
Education
Bachelor of Arts at Tulane University
August 1, 1998 - May 31, 2002Double Major in Communications and Fine Arts, Minor in Architecture
Master of Fine Arts at Art Center College of Design
August 1, 2006 - December 15, 2008MFA in Media Design
Industry Experience
Healthcare, Professional Services, Media & Entertainment, Non-Profit Organization, Software & Internet, Life Sciences, Telecommunications, Other
General Fluidics Branding
General Fluidics hits at the center of my passions: tech, healthcare, and start-ups. It has been a great opportunity to start a journey from the ground up. Made up of an incredibly talented and accomplished team of business and science leaders, I joined as the creative director. Working directly with the founder, PR, and marketing execs I built the brand and all design touchpoints.
General Fluidics is in the process of securing further funding. We are currently working on establishing the brand as an authority and its founder as a thought leader in innovative healthcare tech via content strategy.
#logo #graphicdesigner #branding #webdesigner #designer #illustrator…General Fluidics hits at the center of my passions: tech, healthcare, and start-ups. It has been a great opportunity to start a journey from the ground up. Made up of an incredibly talented and accomplished team of business and science leaders, I joined as the creative director. Working directly with the founder, PR, and marketing execs I built the brand and all design touchpoints.
General Fluidics is in the process of securing further funding. We are currently working on establishing the brand as an authority and its founder as a thought leader in innovative healthcare tech via content strategy.
#logo #graphicdesigner #branding #webdesigner #designer #illustratorWW…
Weatherproof Vintage: Kindle App
The Weatherproof Vintage Collection is a new approach to men’s and women’s sportswear with an “Outdoors Meets Denim” aesthetic. Effortlessly designed and styled in NYC, it personifies classic American sportswear with a denim twist.
Weatherproof Vintage wanted to expand their brand presence into the world of mobile apps with an interactive gift for the fashion industry executives. Working with the brand’s creative director, I transformed the brand book into a kindle fire app with unique functionality with interactive and video content.
The key was to take the printed brand book as a base and build on it with interactive elements instead of changing its core. I accomplished this by adding details that were not included in print, such as functional features of garments, sustainability and environmental impact information, cinemagraph animations, and videos.
The app was pre-loaded on kindle fire devices and sent to key stakeholders and executives and was very well received. The interactive brand book lead to an increase of 25% in viewership with an increase in sales and brand exposure.
#graphicdesigner #appdesigner #kindledesign #interactivedesign #fashionbrandbook…The Weatherproof Vintage Collection is a new approach to men’s and women’s sportswear with an “Outdoors Meets Denim” aesthetic. Effortlessly designed and styled in NYC, it personifies classic American sportswear with a denim twist.
Weatherproof Vintage wanted to expand their brand presence into the world of mobile apps with an interactive gift for the fashion industry executives. Working with the brand’s creative director, I transformed the brand book into a kindle fire app with unique functionality with interactive and video content.
The key was to take the printed brand book as a base and build on it with interactive elements instead of changing its core. I accomplished this by adding details that were not included in print, such as functional features of garments, sustainability and environmental impact information, cinemagraph animations, and videos.
The app was pre-loaded on kindle fire devices and sent to key stakeholders and executives and was very well received. The interactive brand book lead to an increase of 25% in viewership with an increase in sales and brand exposure.
#graphicdesigner #appdesigner #kindledesign #interactivedesign #fashionbrandbookWW…
Equip: Marketing Design
Equip is transforming the landscape of eating disorder treatment. The 100% virtual, evidence-based treatment model makes recovery possible for everyone affected by an eating disorder.
The opportunity to work with EQUIP is a direct result of my success at Genoa Telepsychiatry. After working alongside the Head of Marketing, when she moved over to EQUIP, she invited me move with her. As someone who has seen first hand the challenges of eating disorders in a family member, I feel a personal connection to the work I do at Equip.
During the two years, I worked with the Marketing Department in leading design projects, the company expanded and was recently named as one of the TIME100 Most Influential Companies 2023.
#graphicdesigner #illustrator #designer…Equip is transforming the landscape of eating disorder treatment. The 100% virtual, evidence-based treatment model makes recovery possible for everyone affected by an eating disorder.
The opportunity to work with EQUIP is a direct result of my success at Genoa Telepsychiatry. After working alongside the Head of Marketing, when she moved over to EQUIP, she invited me move with her. As someone who has seen first hand the challenges of eating disorders in a family member, I feel a personal connection to the work I do at Equip.
During the two years, I worked with the Marketing Department in leading design projects, the company expanded and was recently named as one of the TIME100 Most Influential Companies 2023.
#graphicdesigner #illustrator #designerWW…
Neer: Brand Design, Social Media Strategy, Email Design
NEER is an artist agency representing a curated roster of cinematographers, directors and dps.
I started working with NEER in its early days as a young agency in 2018. We worked on designing and developing flexible and scalable marketing tools to kickstart the new business. Over the years, as the agency grew, so did the need for design leadership.
In early 2022, NEER added representing film directors with to its umbrella of brand offerings with Films and producing content with Notes. I oversaw the expansion of the brand.
As I held creative workshops with the team, I quickly identified that in addition to creative direction for brand expansion and integrity, I also needed to establish creative workflows to ensure the integrity of the brand over time.
From our first engagement in 2018, I knew that NEER’s greatest asset is the collective body of work constantly expanding by the cinematographers, dps and filmmakers they represent. The stills, the clips and the full spots make an incredibly rich visual library with infinite potential for brand and marketing initiatives.
As a young company, things were moving fast but the current creative process in play was starting to hold the brand back.
I quickly identified multiple pain points to remedy in creative workflow and production:
There was no consistency in file names and folder structure to easily leverage the artist library. Assets created were used once and not leveraged for all channels, wasting time and missing opportunities for creative intervention.
Social media was not automated, taking up too much focus and hands-on time on a weekly basis.
Mailchimp production was started with a template used as a moodboard of unlabeled screenshots adding unnecessary challenges.
New initiatives were not fully integrated under the core brand and did not support each other for a cohesive and robust brand message.
Even though the urgent priority was launching NEER Films, moving forward with the current setup would not be successful from a brand operation and sustainability perspective. What started with a “We need to start sending emails.” led to an overhaul of creative workflows.
While developing the new brands, I worked with each team member to establish Dropbox conventions, marketing strategies for social media and email marketing planning, workflows for asset creation, and documentation. I created opportunity and foundation for new successful and sustainable initiatives while maximizing the growth and expansion of the NEER brand. #logo #graphicdesigner #webdesigner #illustrator #designer #branding #emaildesign #mailchimp #creativeops #socialmedia #socialmediastrategy…NEER is an artist agency representing a curated roster of cinematographers, directors and dps.
I started working with NEER in its early days as a young agency in 2018. We worked on designing and developing flexible and scalable marketing tools to kickstart the new business. Over the years, as the agency grew, so did the need for design leadership.
In early 2022, NEER added representing film directors with to its umbrella of brand offerings with Films and producing content with Notes. I oversaw the expansion of the brand.
As I held creative workshops with the team, I quickly identified that in addition to creative direction for brand expansion and integrity, I also needed to establish creative workflows to ensure the integrity of the brand over time.
From our first engagement in 2018, I knew that NEER’s greatest asset is the collective body of work constantly expanding by the cinematographers, dps and filmmakers they represent. The stills, the clips and the full spots make an incredibly rich visual library with infinite potential for brand and marketing initiatives.
As a young company, things were moving fast but the current creative process in play was starting to hold the brand back.
I quickly identified multiple pain points to remedy in creative workflow and production:
There was no consistency in file names and folder structure to easily leverage the artist library. Assets created were used once and not leveraged for all channels, wasting time and missing opportunities for creative intervention.
Social media was not automated, taking up too much focus and hands-on time on a weekly basis.
Mailchimp production was started with a template used as a moodboard of unlabeled screenshots adding unnecessary challenges.
New initiatives were not fully integrated under the core brand and did not support each other for a cohesive and robust brand message.
Even though the urgent priority was launching NEER Films, moving forward with the current setup would not be successful from a brand operation and sustainability perspective. What started with a “We need to start sending emails.” led to an overhaul of creative workflows.
While developing the new brands, I worked with each team member to establish Dropbox conventions, marketing strategies for social media and email marketing planning, workflows for asset creation, and documentation. I created opportunity and foundation for new successful and sustainable initiatives while maximizing the growth and expansion of the NEER brand. #logo #graphicdesigner #webdesigner #illustrator #designer #branding #emaildesign #mailchimp #creativeops #socialmedia #socialmediastrategyWW…
Intier Spa: Brand Design
Intier inspires health and luxury. It’s a wellness-focused high-end medical spa operating with an exclusive invite-only membership model. Intier provides an escape from city life combined with cutting-edge medical spa treatments and programs that produce long-lasting wellness.
Branding this wellness spa is a classic brand identity project. Getting involved at conception, this project tells the story of my creative process with clients and the creative team I built and managed in its entirety.
In the Discovery phase, I held multiple creative workshops with the client that were key to pinpointing the membership models, informing the spa’s interior design vibe, and bringing out the brand’s true spirit. The workshops are crucial to guide the group to clarify their vision and the creative team to get a concrete starting point for the brand story. We conducted market research that delivers a comprehensive analysis of the current market landscape, competitors, and trends. All of the information is synthesized into the brand’s mission and vision statements.
In the Define phase, my first step is flexible and exploratory but also comprehensive. We approached the project from multiple angles and distilled the key themes we had identified in the workshops into three unique directions. Each direction was presented on a mood board with brand names, imagery, color palettes, typography, and a set of rough logo sketches. Casting a wide net in three developed directions gives the client a library of references to communicate with the creative team effectively.
We collected feedback and revised for the final phase. After three rounds of edits, we got client approval with high satisfaction from the board and the spa team. The result is a brand that invokes the brand values in every aspect.
#photo #graphicdesigner #logo #branding #webdesigner #illustrator #designer #brandname #brandnaming…Intier inspires health and luxury. It’s a wellness-focused high-end medical spa operating with an exclusive invite-only membership model. Intier provides an escape from city life combined with cutting-edge medical spa treatments and programs that produce long-lasting wellness.
Branding this wellness spa is a classic brand identity project. Getting involved at conception, this project tells the story of my creative process with clients and the creative team I built and managed in its entirety.
In the Discovery phase, I held multiple creative workshops with the client that were key to pinpointing the membership models, informing the spa’s interior design vibe, and bringing out the brand’s true spirit. The workshops are crucial to guide the group to clarify their vision and the creative team to get a concrete starting point for the brand story. We conducted market research that delivers a comprehensive analysis of the current market landscape, competitors, and trends. All of the information is synthesized into the brand’s mission and vision statements.
In the Define phase, my first step is flexible and exploratory but also comprehensive. We approached the project from multiple angles and distilled the key themes we had identified in the workshops into three unique directions. Each direction was presented on a mood board with brand names, imagery, color palettes, typography, and a set of rough logo sketches. Casting a wide net in three developed directions gives the client a library of references to communicate with the creative team effectively.
We collected feedback and revised for the final phase. After three rounds of edits, we got client approval with high satisfaction from the board and the spa team. The result is a brand that invokes the brand values in every aspect.
#photo #graphicdesigner #logo #branding #webdesigner #illustrator #designer #brandname #brandnamingWW…
Hudson River Park Friends: Brand Design Website Design
Hudson River Park is a vital recreational, environmental, educational and cultural resource for New York City that spans four+ miles over 550 acres of water and green space. The park is maintained by community support and not by the city. I worked with various departments at Friends on many brand projects.
550 Acres Fund is one of my favorite projects to date. 550 Fund is an initiative to raise funds to support the park and its public programs. When HRPK approached me, they knew they needed a design intervention to illustrate the impact of an annual fund donation at a glance. The brief was for an infographic about how the donations were used to inspire current and future donors. I immediately knew that what they really needed was more than an infographic. They needed a brand system.
My vision for the 550 Fund was beyond an
outline of where the donations are used but a visual system that would encapsulate the spirit of nature in the park over seasons. A system that would leverage the incredible image library of the park’s natural wonders. Applying the definition of “acre” from the tagline, I picked a square frame as the key visual element, layered and interacting with the natural details of the park’s photos, creating an opportunity for endless creations.
As I guided the team to clarify and nail down the narrative of the fund, the infographic naturally evolved to illustrate how the funding supports landscapes and gardens, education and estuary research, and environmental sustainability in the Park. Building on the beautiful brand designed by Pentagram for HRPK, I created a captivating design system that brings the park’s beauty front and center, instills joy, and ultimately inspires donors to support the park through the 550 Fund.
After the success of the 550 Fund project, HRPK returned with a greater opportunity: to establish the Business Council. I worked with the Friends team and the founding members of the Council to define and design the Business Council under the HRPK brand.
As a new initiative of HRPK, we only had a one-sheet the team had put together. It was a starting point but it had no soul. I went back to square one to seek the true values and spirit of the council to tease out the key concepts. To accommodate the founding members’ volunteer time, I designed a new version of my creative workshops that could be completed online on their own time. The invaluable information gleaned from the results of the workshop defined the mission and vision of the Council and directly informed the copywriting and design choices in defining the brand.
The mission of the Business Council is to enhance economic growth, strengthen community, and connect invited businesses of all sizes with engaged audiences through meaningful activations and offerings.
#graphicdesigner #logo #illustrator #webdesigner #designer #branding…Hudson River Park is a vital recreational, environmental, educational and cultural resource for New York City that spans four+ miles over 550 acres of water and green space. The park is maintained by community support and not by the city. I worked with various departments at Friends on many brand projects.
550 Acres Fund is one of my favorite projects to date. 550 Fund is an initiative to raise funds to support the park and its public programs. When HRPK approached me, they knew they needed a design intervention to illustrate the impact of an annual fund donation at a glance. The brief was for an infographic about how the donations were used to inspire current and future donors. I immediately knew that what they really needed was more than an infographic. They needed a brand system.
My vision for the 550 Fund was beyond an
outline of where the donations are used but a visual system that would encapsulate the spirit of nature in the park over seasons. A system that would leverage the incredible image library of the park’s natural wonders. Applying the definition of “acre” from the tagline, I picked a square frame as the key visual element, layered and interacting with the natural details of the park’s photos, creating an opportunity for endless creations.
As I guided the team to clarify and nail down the narrative of the fund, the infographic naturally evolved to illustrate how the funding supports landscapes and gardens, education and estuary research, and environmental sustainability in the Park. Building on the beautiful brand designed by Pentagram for HRPK, I created a captivating design system that brings the park’s beauty front and center, instills joy, and ultimately inspires donors to support the park through the 550 Fund.
After the success of the 550 Fund project, HRPK returned with a greater opportunity: to establish the Business Council. I worked with the Friends team and the founding members of the Council to define and design the Business Council under the HRPK brand.
As a new initiative of HRPK, we only had a one-sheet the team had put together. It was a starting point but it had no soul. I went back to square one to seek the true values and spirit of the council to tease out the key concepts. To accommodate the founding members’ volunteer time, I designed a new version of my creative workshops that could be completed online on their own time. The invaluable information gleaned from the results of the workshop defined the mission and vision of the Council and directly informed the copywriting and design choices in defining the brand.
The mission of the Business Council is to enhance economic growth, strengthen community, and connect invited businesses of all sizes with engaged audiences through meaningful activations and offerings.
#graphicdesigner #logo #illustrator #webdesigner #designer #brandingWW…
Tomorrow Networks: UI and Brand Design
Prior to being acquired by Web MD, Tomorrow Networks, part of Aptus Health, was the leading provider of location-based, data-driven mobile advertising solutions for health and lifestyle brands. With the addition of wellness lifestyles to its portfolio of established pharmaceutical channels, Tomorrow Networks needed a new website. The first step was identifying the challenges with creative workshops with the company leadership.
The brand needed a full update. The current look was out of date and stuffy. There was no unique brand story to set the brand apart. Part of the update had to expand the story to include the new lifestyle audience. The existing website was not mobile-responsive. The content was overly complex and dense, overwhelming to the user. While adding the new audience, we also had to cut down, reorganize and simplify the written content on the site. I established a new content architecture and worked with the GM to write copy to support the new setup. I developed a new brand story that focused on the people the brand reached.
One of the client asks was to have a site they could update easily. I decided to go for a template-based solution to address this as well as build a site already mobile responsive. With Squarespace we were able to seamlessly launch a site that addressed both client concerns and designed a beautiful site at the same time.
We identified that all mobile advertising competitors were focusing on mobile device features and ad technologies in positioning their brands without addressing the audiences. We decided to tell a human-centric story focusing on people using their mobile devices in healthcare and healthy lifestyle settings. This set TN apart from its competitors and highlighted TN’s new reach into lifestyle channels.
A modern classic, Futura was the perfect font for creating an
airy website with long text blocks, creating an open and inviting feeling, evoking the lightness of a healthy lifestyle.
I developed introduced a set of custom design elements to illustrate complex aspects of the brand offerings, increase legibility, allow for quick takes, and help keep users engaged with the content.
At the end of a 6-week creative process, we successfully
launched a beautiful responsive template-based site that reflects the new brand positioning and represents Tomorrow Network’s human-centric approach to mobile advertising.
Following the corporate website, I continued to work on extending the visual language we developed to marketing and advertising assets as well as the proprietary client dashboard user interface.
Each analytics tool was represented by an unclear over simplifed icon and a technical name, which made it hard to different between them, let alone understand what some of them do. I developed a series of animated illustrations, essentially branding each tool, visually explaining what it measures. The visual language can be infinitely expanded as new tools were introduced.…Prior to being acquired by Web MD, Tomorrow Networks, part of Aptus Health, was the leading provider of location-based, data-driven mobile advertising solutions for health and lifestyle brands. With the addition of wellness lifestyles to its portfolio of established pharmaceutical channels, Tomorrow Networks needed a new website. The first step was identifying the challenges with creative workshops with the company leadership.
The brand needed a full update. The current look was out of date and stuffy. There was no unique brand story to set the brand apart. Part of the update had to expand the story to include the new lifestyle audience. The existing website was not mobile-responsive. The content was overly complex and dense, overwhelming to the user. While adding the new audience, we also had to cut down, reorganize and simplify the written content on the site. I established a new content architecture and worked with the GM to write copy to support the new setup. I developed a new brand story that focused on the people the brand reached.
One of the client asks was to have a site they could update easily. I decided to go for a template-based solution to address this as well as build a site already mobile responsive. With Squarespace we were able to seamlessly launch a site that addressed both client concerns and designed a beautiful site at the same time.
We identified that all mobile advertising competitors were focusing on mobile device features and ad technologies in positioning their brands without addressing the audiences. We decided to tell a human-centric story focusing on people using their mobile devices in healthcare and healthy lifestyle settings. This set TN apart from its competitors and highlighted TN’s new reach into lifestyle channels.
A modern classic, Futura was the perfect font for creating an
airy website with long text blocks, creating an open and inviting feeling, evoking the lightness of a healthy lifestyle.
I developed introduced a set of custom design elements to illustrate complex aspects of the brand offerings, increase legibility, allow for quick takes, and help keep users engaged with the content.
At the end of a 6-week creative process, we successfully
launched a beautiful responsive template-based site that reflects the new brand positioning and represents Tomorrow Network’s human-centric approach to mobile advertising.
Following the corporate website, I continued to work on extending the visual language we developed to marketing and advertising assets as well as the proprietary client dashboard user interface.
Each analytics tool was represented by an unclear over simplifed icon and a technical name, which made it hard to different between them, let alone understand what some of them do. I developed a series of animated illustrations, essentially branding each tool, visually explaining what it measures. The visual language can be infinitely expanded as new tools were introduced.WW…
Genoa Telepsychiatry: Brand Marketing
Genoa Telepsychiatry was my first full foray into designing in healthcare and it brought me a newfound joy rooted in purpose and helping people.
Genoa Telepsychiatry provides underserved populations with better access to behavioral healthcare with telepsychiatry.
Over three years, I designed and re-designed the brand through three acquisitions, three different corporate cultures and teams, and kept evolving and growing the brand while keeping its core intact. With every new product offering, I created and established systems for the marketing team to successfully launch and grow, reaching both the providers and clinics that serve their communities. #graphicdesigner #illustrator #branding #photo #webdesigner #designer #logo…Genoa Telepsychiatry was my first full foray into designing in healthcare and it brought me a newfound joy rooted in purpose and helping people.
Genoa Telepsychiatry provides underserved populations with better access to behavioral healthcare with telepsychiatry.
Over three years, I designed and re-designed the brand through three acquisitions, three different corporate cultures and teams, and kept evolving and growing the brand while keeping its core intact. With every new product offering, I created and established systems for the marketing team to successfully launch and grow, reaching both the providers and clinics that serve their communities. #graphicdesigner #illustrator #branding #photo #webdesigner #designer #logoWW…
Gatsby Fridays: Branding and Content Creation
I’m a big fan of passion projects. They create opportunity to bring to life the inspirations, cultural details that we collect as curious creators. Gatsby Fridays was born out of two creative directors’ search for a discussion around how to live a fully engaged and productive creative life, myself and my co-host Alex Chimilio.
Our mission is to provide inspiration and guidance to those looking to evolve into the kind of person whose voice matters. We cover subjects we are passionate about from challenges of creatives, design career advice, pop culture, books and movies and more. We write the episode scripts and plan the season together and split the production work.
With Gatsby Fridays, I had the opportunity to bring my creative vision to life in its full potency. Graphics connect to the viewer with established perceptions of Art Deco and the Gatsby era combined with an explosion of botanicals that resonate with breaking out of our shells with the conversations we carry on in the podcast. Bringing out the beauty in being curious, asking and reflecting, in growth. The layered graphic system I established can be expanded in infinite combinations across all design channels over multiple seasons. We have published over 50 episodes in 4 seasons and we are about to kick off a 5th season.
#branding #graphicdesigner #logo #webdesigner #designer #illustrator #photo #contentcreation #brandstrategy #socialmedia #designmarketing #brandmarketing…I’m a big fan of passion projects. They create opportunity to bring to life the inspirations, cultural details that we collect as curious creators. Gatsby Fridays was born out of two creative directors’ search for a discussion around how to live a fully engaged and productive creative life, myself and my co-host Alex Chimilio.
Our mission is to provide inspiration and guidance to those looking to evolve into the kind of person whose voice matters. We cover subjects we are passionate about from challenges of creatives, design career advice, pop culture, books and movies and more. We write the episode scripts and plan the season together and split the production work.
With Gatsby Fridays, I had the opportunity to bring my creative vision to life in its full potency. Graphics connect to the viewer with established perceptions of Art Deco and the Gatsby era combined with an explosion of botanicals that resonate with breaking out of our shells with the conversations we carry on in the podcast. Bringing out the beauty in being curious, asking and reflecting, in growth. The layered graphic system I established can be expanded in infinite combinations across all design channels over multiple seasons. We have published over 50 episodes in 4 seasons and we are about to kick off a 5th season.
#branding #graphicdesigner #logo #webdesigner #designer #illustrator #photo #contentcreation #brandstrategy #socialmedia #designmarketing #brandmarketingWW…
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