Dynamic digital marketer with over eight years of expertise, specialising in international strategic marketing for both B2B and B2C clientele. Renowned for leveraging audience analysis, data insights, and innovative technologies to drive impactful campaigns. Eager to continue making a significant positive impact while aligning with my passion for the creative sphere.
Experience
Digital Account Director | Guy & Co | 10/2022 - 03/2023
Digital Account Manager | 8 Million Stories | 11/2020 - 10/2022
- Managed international clients, forging durable relationships across various business tiers.
- Devised cross-channel SEO strategies across multiple sectors, including travel, tourism, and retail.
- Developed internal training resources and led local search product initiatives, boosting additional revenue.
- Oversaw GA4 migration across the agency, optimizing bespoke reporting and event projects.
- Successfully executed a COVID recovery strategy for a luxury travel client, witnessing exponential growth in traffic and conversions.
Senior Digital Marketing Analyst | 80DAYS | 11/2019 - 11/2020
- The below are in addition to my roles as a Digital Marketing Analyst.
- Headed the SEO and web investments across 12 client accounts including 3 successful project launches during the initial covid-19 lockdown.
- Co-ordinating training and development of colleagues as well as pursuing my own training opportunities.
- Looking after QA processes and documentation across the internal digital marketing team and for external clients.
- Organising brainstorming sessions for new approaches to SEO and content marketing that can be undertaken to improve performance in light of COVID-19 which have been very well received by clients.
Digital Marketing Analyst | 80DAYS | 11/2016 - 10/2019
- Led effective digital marketing strategies, amplifying website traffic and conversions, with expertise in tools like Google Analytics, Tag Manager, and Search Console.
- Utilized a comprehensive SEO toolkit, seamlessly integrating technical SEO, content marketing, social media, and paid search campaigns across multiple platforms.
- Innovated in data interpretation, crafting custom reports through platforms like Google Data Studio and Funnel.io.
- Hands-on content marketing approach, encompassing everything from content calendars to gap analysis and audits.
- Expertly managed budget strategies, maintained consistent liaison with international clientele, and showcased commendable interpersonal skills and initiative.
Trainee Digital Marketing Analyst| 80DAYS | 11/2015 - 11/2016
- Apprenticeship role placement through QA leading to permanent position above.
Skills
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