SUMMARY • Data-driven product designer with 15+ years of design thinking and problem-solving in design. • Specialize in the entire end-to-end process, from research and discovery to iteration and validation. • Passionate about creating intuitive and visually compelling interfaces for complex applications. • Skilled at incorporating best design principles and practices of aesthetics, usability, and accessibility. • Dedicated to staying current with the latest design tools, industry trends, and emerging technologies. EDUCATION • Certificate in UX/UI Design (700hr program), UMass Global, 2023 • Bachelor’s Degree in Graphic Design, Savannah College of Art & Design STRENGTHS • Critical thinking • Effective communication • Proactive collaboration with cross-functional teams • Strategic problem-solving • Team Player ABILITIES • Analyze research data to drive engagement across the product • Bridge the gap between product managers and developers • Conduct user research and usability testing • Create rapid, low- to high-fidelity mockups • Develop and maintain design systems and style guides to ensure visual consistency and scalability • Proactively identify opportunities for improvement TOOLS • Adobe CS (10+yrs) • Figma (2+yrs) • FigJam • Miro • Basic knowledge of HTML, CSS, JS UX/UI DESIGN SKILLS • Accessibility Standards • Agile Framework • Competitive Analysis • Data Analysis • Design Systems • Figma Components • Flow Diagrams • High-fidelity Mockups • Information Architecture • Journey Maps • Mobile Apps • Navigation Strategies • Nested Components • Pattern Libraries • Prototyping • Site Maps • Sketching • Storyboards • Storytelling • UI Kits • User Flows • User Personas • User Surveys/Interviews • User Research • User Stories • Usability Testing • Web Apps • Wireframes PROFESSSIONAL EXPERIENCE UX Designer, Team Lead September 2023 - October 2023 MindTech Guru (startup) | San Francisco victoriavooys.com Collaboration • Design Thinking • Figma • Presentation to Stakeholder • Team Leadership • UI Principles • User Flows • Led the collaboration of a 3-member team to successfully improve the usability of the product • Revamped the content structure, resulting in a more intuitive and user-friendly interface • Optimized the aesthetics using fundamental UI design principles • Conducted comprehensive design audits, generated detailed reports, and delivered impactful presentations articulating key findings and design recommendations to stakeholders • Facilitated proactive communication channels between teammates and client Graphic Designer, Brand Design January 2013 to 12-2023 Victoria Vooys Design | Lowell, MA victoriavooysdesign.com SKILLS: Brand & Identity • Communication • Digital Illustration • Graphic Design • Landing Pages • Logo Design • Multitasking • Project Management • Style Guides • Typography • Web Design

vicvooys

SUMMARY • Data-driven product designer with 15+ years of design thinking and problem-solving in design. • Specialize in the entire end-to-end process, from research and discovery to iteration and validation. • Passionate about creating intuitive and visually compelling interfaces for complex applications. • Skilled at incorporating best design principles and practices of aesthetics, usability, and accessibility. • Dedicated to staying current with the latest design tools, industry trends, and emerging technologies. EDUCATION • Certificate in UX/UI Design (700hr program), UMass Global, 2023 • Bachelor’s Degree in Graphic Design, Savannah College of Art & Design STRENGTHS • Critical thinking • Effective communication • Proactive collaboration with cross-functional teams • Strategic problem-solving • Team Player ABILITIES • Analyze research data to drive engagement across the product • Bridge the gap between product managers and developers • Conduct user research and usability testing • Create rapid, low- to high-fidelity mockups • Develop and maintain design systems and style guides to ensure visual consistency and scalability • Proactively identify opportunities for improvement TOOLS • Adobe CS (10+yrs) • Figma (2+yrs) • FigJam • Miro • Basic knowledge of HTML, CSS, JS UX/UI DESIGN SKILLS • Accessibility Standards • Agile Framework • Competitive Analysis • Data Analysis • Design Systems • Figma Components • Flow Diagrams • High-fidelity Mockups • Information Architecture • Journey Maps • Mobile Apps • Navigation Strategies • Nested Components • Pattern Libraries • Prototyping • Site Maps • Sketching • Storyboards • Storytelling • UI Kits • User Flows • User Personas • User Surveys/Interviews • User Research • User Stories • Usability Testing • Web Apps • Wireframes PROFESSSIONAL EXPERIENCE UX Designer, Team Lead September 2023 - October 2023 MindTech Guru (startup) | San Francisco victoriavooys.com Collaboration • Design Thinking • Figma • Presentation to Stakeholder • Team Leadership • UI Principles • User Flows • Led the collaboration of a 3-member team to successfully improve the usability of the product • Revamped the content structure, resulting in a more intuitive and user-friendly interface • Optimized the aesthetics using fundamental UI design principles • Conducted comprehensive design audits, generated detailed reports, and delivered impactful presentations articulating key findings and design recommendations to stakeholders • Facilitated proactive communication channels between teammates and client Graphic Designer, Brand Design January 2013 to 12-2023 Victoria Vooys Design | Lowell, MA victoriavooysdesign.com SKILLS: Brand & Identity • Communication • Digital Illustration • Graphic Design • Landing Pages • Logo Design • Multitasking • Project Management • Style Guides • Typography • Web Design

Available to hire
credit-card $500 per day ($62.5 per hour)

SUMMARY
• Data-driven product designer with 15+ years of design thinking and problem-solving in design.
• Specialize in the entire end-to-end process, from research and discovery to iteration and validation.
• Passionate about creating intuitive and visually compelling interfaces for complex applications.
• Skilled at incorporating best design principles and practices of aesthetics, usability, and accessibility.
• Dedicated to staying current with the latest design tools, industry trends, and emerging technologies.

EDUCATION
• Certificate in UX/UI Design (700hr program), UMass Global, 2023
• Bachelor’s Degree in Graphic Design, Savannah College of Art & Design

STRENGTHS
• Critical thinking • Effective communication • Proactive collaboration with cross-functional teams • Strategic problem-solving • Team Player

ABILITIES
• Analyze research data to drive engagement across the product • Bridge the gap between product managers and developers • Conduct user research and usability testing • Create rapid, low- to high-fidelity mockups • Develop and maintain design systems and style guides to ensure visual consistency and scalability • Proactively identify opportunities for improvement

TOOLS
• Adobe CS (10+yrs) • Figma (2+yrs) • FigJam • Miro • Basic knowledge of HTML, CSS, JS

UX/UI DESIGN SKILLS
• Accessibility Standards • Agile Framework • Competitive Analysis • Data Analysis • Design Systems • Figma Components • Flow Diagrams • High-fidelity Mockups • Information Architecture • Journey Maps • Mobile Apps • Navigation Strategies • Nested Components • Pattern Libraries • Prototyping • Site Maps • Sketching • Storyboards • Storytelling • UI Kits • User Flows • User Personas • User Surveys/Interviews • User Research • User Stories • Usability Testing • Web Apps • Wireframes

PROFESSSIONAL EXPERIENCE
UX Designer, Team Lead September 2023 - October 2023
MindTech Guru (startup) | San Francisco victoriavooys.com
Collaboration • Design Thinking • Figma • Presentation to Stakeholder • Team Leadership • UI Principles • User Flows

• Led the collaboration of a 3-member team to successfully improve the usability of the product
• Revamped the content structure, resulting in a more intuitive and user-friendly interface
• Optimized the aesthetics using fundamental UI design principles
• Conducted comprehensive design audits, generated detailed reports, and delivered impactful presentations articulating key findings and design recommendations to stakeholders
• Facilitated proactive communication channels between teammates and client

Graphic Designer, Brand Design January 2013 to 12-2023
Victoria Vooys Design | Lowell, MA victoriavooysdesign.com
SKILLS: Brand & Identity • Communication • Digital Illustration • Graphic Design • Landing Pages • Logo Design • Multitasking • Project Management • Style Guides • Typography • Web Design

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Skills

Fr
Freelance Gig

Experience Level

Freelance Gig
Expert

Education

Bachelor of Fine Arts, Graphic Design at Savannah College of Art & Design
May 31, 1995
UX/UI Design at University of Massachusetts Global
October 14, 2023

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    Do you know how frustrating it is to find restaurants that offer REAL gluten-free options, not just salads? I do! That's why I decided to find others who suffer from this same pain, to see if I could design something that could improve our lives. What I found may surprise you. For people with gluten intolerances, consuming gluten has a negative effect on the body, sometimes lasting for days! For those diagnosed with celiac disease, gluten can cause serious, long-term health issues. The most effective way to manage the effects is to completely cut gluten from one's diet. THE PROBLEM Dining out is typically meant to be an enjoyable experience. Nevertheless, cross-contamination and potential staff oversight can transform what should be pleasant time into a miserable ordeal. This often results in feelings of frustration and anxiety. THE SOLUTION Individuals dealing with these dietary issues require a RELIABLE SOURCE for restaurant recommendations. One as TRUSTWORTHY as from those who share their same dietary restrictions. #userresearch #userinterview #dataanalysis #affinitymapping #discovery #ideate #userflows #empathymapping #sketching #wireframes #uidesign #uxdesigner #usertesting #iterate # highfidelity #prototyping #figma https://www.twine.net/signin
    uniE621 Melon, an ecommerce mattress retailer
    By incorporating industry leading tools and implementing insights gained through user testing, I have significantly improved the browsing and checkout experience for this retail company, with the potential to boost overall revenue. SCENARIO An existing online mattress retailer needs help enhancing their browsing and checkout experience in order to greatly improve their product’s usability. PROBLEM #1: Date Shows: Users abandon the site before placing anything in the cart. Data: 50% of users open on average 7 item pages and then abandon the site without moving any items into the cart. Hypothesis: Users are unable to determine which mattress is best based on relative features. PROBLEM #2: Data Shows: Users abandon the cart at the registration. Data: 70% of users who place an item in the cart do not purchase. Hypothesis: Users may be abandoning due to being forced to create an account. Requirement from PM: Capture the user's email! BUSINESS GOALS Improve the conversion from browse to completion of checkout to increase revenue on the website. See full case study here: https://www.twine.net/signin #uxdesign #uidesign #usertesting #competitiveanalysis #lowtohighfidelitymockups # prototypes #wireframes #figma