Need a logo for a BtoB renting platform for the live entertainment industry

Say who you are and what you do.

The company is called Renting. It’s an online platform that connects different companies from the Entertainment and Event Technology Solutions sector in order to optimize sub-letting between them.

Say what you need and why you need it.

We need a logo to use on our website and on all our other communication channels.

What’s your vision for the project?

The logo must be corporate, as it’s a BtoB project. There are three main characteristics that it must have:

• it must inspire trust, wether it be the colors or the design, lots of the communication efforts will be made to inspire trust from our users. The logo must also reflect that

• it must be clear and understandable, the name must be easy to read, and any concept used doesn’t have to be too obvious, but must never be confusing

• it must represent the industry, it would be good if the logo could incorporate an element from the industry (light and audio equipment for live shows). It doesn’t have to be obvious (but it can be), the main point is for the whole logo to look nice.

Graphically, we need the logo to not be too busy and seem modern.
It can be just the font or you can add a visual element to it.

Do you need a logo?
Yes

Do you have an idea for the logo design?
No, I don’t know what I want

Is this a new logo or a rebrand?
New logo

What type of logo do you want?
Modern, Clean, Corporate

What styles do you like?
Text and image

What colours would you like the designer to explore?
other

Where will the logo be used?
Print and digital, Web, Stationery

What file types do you need the logo file in?
PNG, Vector/ EPS/ AI

Do you need any print items?
No

Do you need any branding work?
No

Do you need web or digital design?
No

Do you need stationery designed?
No

Do you need any other services?
No

What kind of organisation is the design for?
Business or nonprofit

What is most important for this project?
Quality

What level of experience would you prefer from your creative?
Doesn’t matter

What’s the project scope?
One time project