Packaging/Branding Refresh

Anecdote Candles is a small-batch candle company based in California. We are looking for a graphic designer to help with a branding refresh. More specifically:

• Update branding identity with revised logo, color palette, and typography
• Revise packaging for current line and a new product line

Our candles are sold at local indie boutiques similar to Anthropologie.

The aesthetic I am going for is bold and modern. I want these to look like quality handmade goods that are not too “crafty” looking. Packaging inspiration includes Mast Chocolate, Commodity, Indie Lee, or Hudson Made.

You can view some of the products on anecdotecandles.com

We are looking for a candidate who can help me express the brand through the packaging and whose portfolio showcases their use of typography and clean, flat design.

Please respond with a portfolio of relevant examples and your availability.

Do you need a logo?
Yes

Do you have an idea for the logo design?
I have some ideas but I’m not sure

Is this a new logo or a rebrand?
Rebrand

What type of logo do you want?
Modern, Clean

What styles do you like?
Text only

What colours would you like the designer to explore?
Monochrome

Where will the logo be used?
Print and digital, Web

What file types do you need the logo file in?
Vector/ EPS/ AI

Do you need any print items?
Yes

What print item would you like designed?
Packaging design

Do you need any branding work?
Yes

What branding work do you need?
Typography

Is this a new brand identity or a rebrand?
Rebrand

What branding styles do you like?
Modern, Clean

Do you have a specific colour palette?
No

Do you need web or digital design?
No

Do you need stationery designed?
No

Do you need any other services?
No

What kind of organisation is the design for?
Business or nonprofit

What is most important for this project?
Cost

What experience level creative are you looking for?
I’m not sure

What’s the project scope?
One time project