Creative Brand Manager in Abbots Langley, UK

Creative Brand Manager in Abbots Langley, UK
Responsibilities -
By Collaborating with the Head of Product Design you will set the visual direction for how brand is represented;

Digital design of the web site, social media platforms, digital advertising, digital product imagery and blog and online content
Creative asset generation and curation to support across all platforms including photography, marketing collateral and printed materials

Handwriting -

Establish and maintain the brand creative handwriting across all touch points, including the Habitat website, seasonal campaigns and assets, photography, direct marketing, tactical campaigns and graphic collateral for external and internal use.

Team -

Implement and maintain robust processes and ways of working, overseeing the end to end delivery of all creative. In order to fulfil business requirements you will need to communicate regularly communicate with interdependent teams such a marketing, retail, digital and product design.

Digital -

Support designers in the development and execution of all assets. You will work closely with the digital trading team to understand the design requirements online and then direct the digital design team to execute in a consistent way.

Photography -

Art-direction of seasonal lifestyle and PR shoots. Appoint freelance art-directors and producers (as required) and work closely with the shoot production executive to produce shoots in a cost-effective manner.

Seasonal direction -

Work closely with the Head of Product Design to understand the vision of the product collections and use this to inform and develop a seasonal marketing orientation that guides messaging, creative concepts and store assets, photography, content and PR.

Marketing -

Working closely with the Head of Marketing to deliver campaigns in line with the marketing strategy such as direct mail pieces, tactical advertising and materials to support design collaborations.

Skills & Experience -

Experience as a creative lead with multi-discipline experience (in-house or agency)
Portfolio and proven experience in creating and maintaining visual brand identity within relevant sectors
Significant experience, working on website design, digital marketing and print based projects from initial concept through to final implementation
Able to lead strategically but balanced with being a ‘hands-on designer’ as necessary
Collaborative approach, you will enjoy working as a team
Very experience in managing diverse teams
Highly creative; able to inspire creative team and teams around them
A strong interest in homewares and relevant product categories
Strong art-direction skills and knowledge of hands-on shoot production for large scale shoots (ideally interiors)
Good understanding of UI/UX design and customer behaviour in an ever-changing digital landscape
Strong understanding of the aesthetic nuances of social media, product, editorial, and commercial campaigns
Ability to communicate creative brand strategy in a clear, concise manner company-wide
Excellent understanding of relevant design packages

Are you looking to pay or is this a collaboration?
Pay to hire someone

Is this ongoing work or a one off job?
Ongoing work

How would you prefer to pay?
Day rate

What’s your day rate budget range?
250-350

Do you have an estimate of the job or project length?
A few months

Are you a company or individual hiring?
Company

Do you have internal sign off on the hire?
Yes

Do you need to hire for a specific city, country or place?
Yes, they need to be at a location (give location in job title)

When do you want to have the freelancer secured by?
2-3 weeks

What is most important for this job?
Quality

Twine can guarantee 3 relevant freelancers for an upfront fee of $650/£500. Would you like to know more?
No

How many freelancers do you want to contact you?
4-5

Do you have a job specification or creative brief?
Yes (please enter this in the description)

Where did you find Twine?
You contacted me