Digital Marketing Analyst in London, UK

Adaptavist helps some of the world’s most complex enterprises accomplish amazing things using Atlassian collaboration software.

With clients in over 60 countries, Adaptavist is the leading provider of Atlassian focussed professional services, managed services, training, and Atlassian Apps to more than half of the Fortune 500.

We are looking for someone to help us analyse & optimise a wide range of digital marketing campaigns to ensure they are driving the required return-on-investment for the business. This will include working with a fast growing Analytics team in the organisation, focussing on ensuring we are planning, implementing and tracking our digital efforts in the best way possible.

Job Responsibilities

• Lead on the analysis of digital marketing data in order to drive and optimise marketing strategy for acquisition & retention across multiple channels, including SEM, Display, Programmatic, Paid/Organic Social, Content & Email Marketing & SEO
• Review and analyse ongoing marketing performance and recommend opportunities for A/B and multivariate testing
• Oversee web tracking implementation across multiple properties & channels to ensure optimal data pipeline performance at all times
• Work closely with the marketing teams to gather requirements, set KPIs and help interpret insights & findings presented to strategies and actions to meet and exceed KPIs
• Work with external agency partners to deliver necessary insights & accurate reporting to best enable them in their mission
• Oversee our Hubspot marketing automation implementation from a data pipeline point of view, ensuring marketing teams have the capabilities to deliver their strategies
• Identify new channels and opportunities in the digital space based on a holistic view of data collected through all channels

Requirements

• Experience integrating and creating reports from marketing technology platforms like Google Analytics, Facebook Campaign Manager, and Hubspot to generate insights and conduct ROI analysis on campaigns
• Experience with Excel/Google Sheets/etc.
• Experience delivering regular reports & dashboards to all stakeholders, including senior management
• Experience setting up A/B & multivariate testing for marketing & customer journey optimisation and evaluating results based on conversion rates & ROI
• Able to work on own initiative, self motivated, and time manage efficiently, preferably using agile methodology (ideally Jira, Trello, or other related tools)
• Experience extracting and transforming data & insights with SQL or other methods
• Bachelor’s or Master’s degree in Management or similar preferred

Desirable skills

• Experience with customer information platforms like Segment or similar
• Experience working/managing external agency partner relationships
• Experience with data visualization tools like Tableau, Metabase, PowerBI etc.
• Knowledge of both inbound and outbound marketing methodologies

Benefits

• Experience in a rapidly growing and diverse business - be part of something exciting, and be a key player in helping to shape Adaptavist now and in the years to come.
• Flexible Hours and Remote Working
• Unlimited holiday allowance
• Top Spec Machines
• Cycle to Work Scheme
• International Travel
• Company Pension Plan
• Healthcare Plan
• Company socials, and the infamous Winter Conference!

Are you looking to pay or is this a collaboration?
Pay to hire someone

Is this ongoing work or a one off job?
Ongoing work

How would you prefer to pay?
Day rate

What’s your day rate budget range? (USD)
$250-350 (Industry average)

Do you have an estimate of the job or project length?
A few months

Are you a company or individual hiring?
Company

Do you have internal sign off on the hire?
Yes

Do you need to hire for a specific city, country or place?
Yes, they need to be at a location (give location in job title)

When do you want to have the freelancer secured by?
2-3 weeks

What is most important for this job?
Quality

Twine can guarantee 3 relevant freelancers for an upfront fee of $650/£500. Would you like to know more?
No

How many freelancers do you want to contact you?
4-5

Do you have a job specification or creative brief?
Yes (please enter this in the description)

Does the freelancer need insurance?
Yes

Where did you find Twine?
You contacted me