Fresh 10 Second Animated TV Advert for Irish Insurance Broker

Chill Insurance is a 100% Irish owned insurance broker. We compare all the leading insurers to get customers the best deal on their Insurance. Chill Insurance is now a household name in Ireland with more customers accepting the challenge to review their insurance and shop around to get the best deal.

We are looking at developing a 10 second animated TV advert to fulfil our advertising objectives. Not all messages need to be pushed and we might consider developing a suite of ads.

Advertising Objectives:
• Drive call volume and web traffic, getting people to call our sales teams or simply quote with us on our quick quote on the website.
• Build Loyalty that Chill Insurance is there for customers from quote to claim.
• Let the customer know that they are wasting their time calling lots of different insurers when we do that for them all at once.
• Reinforce message to show we are on the consumer side. The good guys of Insurance, offering breakdown and windscreen with every policy, have your back, 24/7 availability online, and flexible payment options.

Key benefits / suggested focus for animation:

• Free Breakdown assistance with all motor policies
• Free windscreen cover with all policies
• Purchase motor policies online
• Chill – taking the hassle of out of insurance

Have a watch of our previous ads to get a feel for our brand personality:

We are also open to change in overall style, and particularly like bright punchy approach found below and are also open to using stop-motion animation.
http://chlamo.com/work/michigan-lottery-double-play/

We are interested in receiving quotes for the all-in cost for storyboard development, animation production, music audio, and preparation for airing on Irish television. Please be aware that your pitch may not be approved if you do not make reference to at least make reference to this process.

We are excited to get started immediately, so please confirm your availability to work on this project within your pitch.

Please ask a public question if you need any further information.